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::::::::::::::::: My Sponsors :::::::::::::
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2515
Jackson Ave. Pt. Pleasant, WV. (304) 675-5390
813
W. Main
St. Pomeroy, OH. (740) 992-6426
303
Upper River Rd. Gallipolis, OH. (740) 446-6483
56
Vine St. Gallipolis, OH. (740) 446-1372
Special
Thanks : John Rairden
& Family
Its that time of year again and since we have the new Undercover
dragster we are
going
to have to get new Gerlach Motorsports T-shirts. Below is last years shirts,
These
shirts are High Quality, 12 color, American made, from Arizona Tees
at
Gasoline Alley, Indianapolis, Indiana. We have been getting 12 dozen
shirts in multiple sizes, with business logos on the back. Just send
your logo or Arizona can design one for you. The cost for the smaller
ads are 275.00. Thats just $1.91 per shirt. Med. size ads are $350.00
and the large $450.00 also you will get shirts for yourself,
employees, or whoever. number of shirts depends on ad size. I think
you'll find that this can be some well spent advertising dollars. If
you are interested in advertising your business with Gerlach
Motorsports contact me and I'll get back with you with more info.
Sheldon
Gerlach
gerlachmotorsports@citynet.net
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DEMOGRAPHICS 2001
The following statistics portray the average IHRA racing fan.
Age
|
Under 17 |
5% |
|
18 -24 |
20% |
|
24 - 34 |
38% |
|
35 - 44 |
23% |
|
45 - 54 |
10% |
|
Over 55 |
4% |
Gender
|
Male |
68% |
|
Female |
32% |
Marital Status
|
Single |
43% |
|
Married |
40% |
|
Widowed/Divorced |
17% |
Education
|
High School |
35% |
|
Some College |
39% |
|
College Graduate |
18% |
|
Trade School |
5% |
Occupation
|
51% |
Skilled Blue Collar |
|
37% |
White Collar |
|
12% |
Sales/Clerical |
Lifestyle
|
96% |
Own a set of tools |
|
91% |
Perform own vehicle maintenance |
|
79% |
Purchase aftermarket items from parts stores/mail orders |
|
32% |
Plan to buy a car or truck in the next 12 months |
|
92% |
Own a camera |
|
79% |
Own a car stereo |
|
79% |
Are beer consumers |
|
87% |
Have cable or satellite TV |
|
94% |
Are soft drink consumers |
|
76% |
Will purchase from a convenience store two times per week |
|
61% |
Own a cellular phone |
|
77% |
Own a computer |
|
61% |
Are connected to the Internet |
Repeat Attendance To IHRA National Events
|
Definitely will attend |
82% |
|
Probably will attend |
18% |
Income
|
$0 - $19,999 |
8% |
|
$20,000 - $29,900 |
21% |
|
$30,000 - $39,000 |
38% |
|
$40,000 - $49,000 |
21% |
|
$50,000 or more |
12% |
Housing
|
Home |
82% |
|
Apartment |
14% |
|
Condo |
4% |
|
Own |
61% |
|
Rent |
39% |
Vehicles Owned
|
Domestic Car |
55% |
|
Domestic Car 2 or more |
27% |
|
Import Car |
43% |
|
Pick-Up Truck/SUV |
54% |
|
Motor Home/Camper |
18% |
|
Motorcycle |
32% |
Racing Viewers
Buying Habits:
People who
watch motorsports are active consumers whose spending in key areas is
greater that that of the general public.
This table
shows the relationship of products purchased by racing fans versus
purchases of the general public.
|
Product Category |
General Population |
Racing Viewers |
Percentage Increase |
|
Automotive products purchased last year |
|||
|
Auto tools |
7.0% |
14.0% |
100% |
|
Car battery |
9.0% |
15.1% |
67.7% |
|
Tires |
6.5% |
8.7% |
33.8% |
|
Shock Absorbers |
4.5% |
7.6% |
68.8% |
|
Spark Plugs |
19.2% |
29.0% |
51% |
|
Self Installed: |
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|
Motor Oil |
56.6% |
71.4% |
26.3% |
|
Oil Filter |
44.0% |
58.1% |
32.0% |
|
Anti-freeze |
35.1% |
48.7% |
38.7% |
|
Beverage consumption: |
|||
|
8+ soft drinks per wk. |
18.6% |
36.2% |
94.6% |
|
sport drinks |
25.7% |
44.6% |
73.5% |
|
Business decision maker for: |
|||
|
Telephone eguipment |
5.8% |
7.7% |
32.7% |
|
Computer/Software |
2.2% |
6.5% |
195.4% |
|
Cellular phones/fax equipment |
6.5% |
13.5% |
141.0% |
|
Misellaneous: |
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|
Owns 3+ cars |
22.5% |
37.6% |
67.1% |
|
Buys 7+ rolls of film |
20.7% |
26.1% |
26.0% |
|
Owns VCR |
43.0% |
72.0% |
67.4% |
|
Acquired bank card in last year |
8.5% |
11.1% |
30.6% |
|
Eats fast food 10+ times per month |
33.7% |
43.0% |
27.6% |
|
Eats delivered food 10+ times per month |
35.6% |
51.0% |
43.2% |
